Executive Letter: Celebrating the Power of Community and the Impact of Wisconsin’s Bankers
By Rose Oswald Poels
April is always an action-packed month. I am proud to reflect on the conclusion of another successful Community Banking Month, Financial Literacy Month, WBA Power of Community Week, and Teach Children to Save Day. Each year, these initiatives remind me just how deeply rooted our member banks are in the communities they serve—not only as financial institutions but as active participants in making Wisconsin stronger.
During Power of Community week, WBA staff also rolled up their sleeves and volunteered at the Aldo Leopold Nature Center and Habitat ReStore of Dane County, contributing to projects that help preserve our environment and support affordable housing. In addition, our team organized a bake sale, raising over $300 for Second Harvest Foodbank, and collected much-needed items for The Road Home to assist families experiencing housing insecurity. With additional money from WBA, donations totaling $500 were made to The Road Home and Second Harvest Foodbank. These efforts reflect the same generous spirit of service we see across the state from member banks and their employees.
While I take this opportunity to celebrate WBA staff contributions and volunteerism, I also want to extend my thanks and congratulations to all the banks across Wisconsin that participated in Power of Community Week — and to those that give back year-round. Whether it’s through supporting local nonprofits, hosting community events, or offering your expertise to help customers thrive, your commitment makes a tangible difference.
Always a popular and impactful initiative is Teach Children to Save Day, which saw increased engagement from bankers this year as they helped students develop lifelong financial skills. A record number of banks requested WBA’s Reading Raises Interest kits in 2025. This year’s featured book, “Rock, Brock and the Savings Shock,” was a hit with elementary students statewide and served as a fun and engaging way to introduce savings concepts at an early age.
As we look ahead, I encourage every bank that participates in financial education initiatives to complete the Financial Education Summary Forms available through the Wisconsin Bankers Foundation (WBF). In order to capture and celebrate the many ways bankers volunteer their time and expertise to foster financial literacy, the Foundation collects this information annually. These summaries help guide the work of both WBA and WBF staff, and importantly, they are shared with elected officials and community members to highlight the collective contributions of our industry. If your bank employees hosted a financial education presentation (between June 1, 2024, and May 31, 2025) encourage them to submit the forms by July 31.
By reporting your efforts, you help ensure that the value of financial education — and the essential role that bankers play in delivering it — is widely recognized and supported. Additionally, individual employees and your bank may be eligible for the Financial Education Awards from the Foundation.
Thank you again for your partnership and your commitment to powering communities throughout our state.
