Expanding Your Engagement

WBA members find new ways to get involved this spring

By Daniel J. Peterson

At the beginning of my term as chair for the Wisconsin Bankers Association (WBA), I announced that my top priority for the year ahead was to encourage WBA-member bankers to deepen their engagement with the Association.

Since June, our members have done an excellent job at leading the charge to shape the future of the Association and the profession. Between participating in fundraising efforts in support of pro-banking initiatives and returning in full force to the various WBA events and programs held thus far — thousands of bankers from around the state have taken advantage of their opportunities to gain knowledge, access resources, and build connections.

WBA also understands that there is much more to engagement than participation within the Association — it is a critical component of our role as bankers that we are involved in serving our communities as well.

Each spring, WBA-member banks, Associate Members, and Association staff look forward to taking part in various volunteer activities highlighting the banking industry’s commitment to the community. As Consumer Protection Week, Community Banking Month, Financial Literacy Month, and Teach Children to Save Day are all just around the corner, now is the perfect time to demonstrate to our neighbors the value of our industry.

As part of this yearly commitment to going above and beyond for our communities, WBA hosts Power of Community Week to highlight the support Wisconsin’s banking industry shows for the communities throughout our state. During the sixth annual campaign — which will be held April 17–22, 2023 — all WBA members are encouraged to showcase the phenomenal efforts put forth by their team by visiting wisbank.com/BanksPowerWI.

However your team chooses to engage with the community this spring — be it making a donation to a local shelter or nonprofit, hosting a shred day, or volunteering to educate members of your community — the value of expanding engagement both within the Association and outwards into the community is both rewarding and gratifying for all.