From The Fields: Supporting WI Agriculture – A Resource Reminder

By Amy Austin

As we close 2025 and begin to discuss 2026 plans with farmers, it can be a stressful time as they review their financials and plan for the year to come, especially with depressed commodity prices. Agriculture bankers, milk truck drivers, technicians and countless others that are involved in day-to-day farm operations are often times the first to know about major life or farm altering events – good and bad. It is important that all of us are aware of signs of severe stress and know how to connect farmers with helpful resources. I urge you to listen carefully to those who may be struggling and help them reach out for a little extra support when needed.

I want to remind all agriculture bankers and others within the agricultural industry of the resources available through the Wisconsin Farm Center, part of the Department of Agriculture, Trade and Consumer Protection. From financial consulting, succession planning, and mediation services to their Farmer Wellness Program, the Wisconsin Farm Center is a trusted partner for the farmers we work with every day.

The Farmer Wellness Program offers:

• 24/7 Helpline – Always available when someone needs a listening ear
• Counseling vouchers – Assisting to cover the cost of in-person counseling services
• Tele-health services – Support by phone or video
• Online support groups – Connecting farmers with others around the state who understand
• Rural Realties Podcast – Conversations on farm legacy, farm business & mental well-being

All of these offerings are free and confidential to Wisconsin farmers and their extended families.

I encourage you to visit the Wisconsin Farm Center’s website or reach out to their team directly to learn more about the resources available through their Farmer Wellness Program. One-on-one training is available as well. Our Ag Team at Lake Ridge Bank was fortunate to receive training with Karen Endres, the Farmer Wellness Program Coordinator, and Dan Bauer, the Wisconsin Farm Center Program Supervisor.

If a farmer you know is experiencing anxiety, depression, or simply needs someone to talk to, please encourage them to call the 24/7 Wisconsin Farmer Wellness Helpline at (888) 901-2558 for free, confidential, and immediate support any day, any time.

Austin is an ag & business portfolio specialist at Lake Ridge Bank in Evansville, and a current member of the WBA Agricultural Bankers Section Board.