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Tag Archive for: Real Estate

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What Today’s Housing Headlines Miss — and What Clients Need to Know

Sponsored content submitted by QRL Financial Services, a WBA Associate Member.

If you’ve glanced at the news or social media lately, you’ve probably seen talk about falling home prices — or even predictions of a market crash. But let’s set the record straight: home prices are not broadly cashing at a national level. Here’s what’s actually happening and how you can guide your clients with confidence.

Local vs. National Trends: The Key Distinction

Housing prices right now are a mixed bag depending on location. According to ResiClub and Zillow, about half of the country’s largest metro areas are seeing price increases, while others are experiencing minor declines — depending on the local market. Keep in mind that real estate is highly local and conditions can shift over time.

Online chatter often zeroes in on the few declining markets, making the situation sound worse than it is. In reality, these variations are normal as the market settles after several years of rapid growth.

National Perspective: Stability and Slow Growth

Zooming out, national data shows home prices were up about 1% year-over-year in February, according to Redfin. This doesn’t signal a crash — it may reflect a market that’s normalizing. Unlike 2008, current data doesn’t point to a broad drop across the country.

Expert Insights: No Crash Ahead

Fannie Mae’s latest survey of over 100 market experts confirms that home prices are expected to keep rising moderately through at least 2030. Even in markets with recent small declines, 85% of experts predict a potential bounce back before the end of 2027. Of course, forecasts aren’t guarantees and can change as market conditions evolve.

Let’s Partner for Success

At QRL Financial Services, we constantly track market trends so you can provide clients with accurate, actionable advice. If you need a regional market analysis or resources to help your clients understand today’s conditions, simply reply here or contact us at 608-829-7939.

*Source: ResiClub, Monthly Report: Home price analysis for 800+ metros, March 2026

 

Advertisement for credit. Not a commitment to lend. All loans are subject to credit, income, property, and underwriting approval. Rates and terms may change and vary by credit profile and loan features. Not all applicants qualify. State restrictions may apply. Not endorsed by HUD, FHA, USDA, or VA.  QRL Financial Services, a division of First Federal Bank | Equal Housing Lender | NMLS #408902  

May 12, 2026/by Emily Torgerson
https://www.wisbank.com/wp-content/uploads/2021/09/Triangle-Backgrounds_Light-Blue-on-Green.jpg 972 1920 Emily Torgerson https://www.wisbank.com/wp-content/uploads/2021/09/Wisconsin-Bankers-Association-logo.svg Emily Torgerson2026-05-12 15:34:592026-05-12 15:34:59What Today’s Housing Headlines Miss — and What Clients Need to Know
Community, Member News, News

Wisconsin Bankers Association Announces $60,000 in Housing and Economic Development Grants

The Wisconsin Bankers Association (WBA) is pleased to announce that six grants of $10,000 each have been awarded to support housing and housing literacy, economic development/community investment, and financial or cyber literacy in Wisconsin.

“Affordable housing and financial literacy are acute needs for individuals and families in our state and are essential for economic stability,” said Rose Oswald Poels, WBA president and CEO. “We are proud to once again offer this grant opportunity, which showcases the partnership of Wisconsin banks and non-profit organizations to strengthen programming that empowers Wisconsinites to become financially capable, promotes homeownership, and builds wealth that can be passed on to future generations.”

The selected projects include:

  • Bank of Prairie du Sac
    • Bank of Prairie du Sac plans to work in partnership with 6:8, Inc. to help support the 6:8 Circles program which works to both empower highly motivated low-income participants to permanently move out of poverty and into stability and increase the “poverty IQ” of leaders in business, education, health, philanthropy, volunteerism, public service, and other major sectors of the community in order to motivate strategic collective action to resolve systemic barriers to self-sufficiency.
  • Bay Bank, Green Bay, Wis.
    • Bay Bank is a stakeholder of a new effort, the Wisconsin Native Homeownership Coalition, which consists of different professionals from Wisconsin’s tribal communities that are engaged in housing related activities. The coalition brings together Bay Bank, two Native CDFI lenders, tribal housing authority executives, and an affordable housing developer to develop tools, resources, and practices that will increase the number of housing units for Native Americans. WHEDA’s tribal liaison is also participating in the Coalition efforts. The grant funds will be used towards the cost of developing a written strategic plan for the Wisconsin Coalition.
  • Horicon Bank
    • Horicon Bank plans to develop a down payment assistance program to make homeownership more accessible to families. Through a partnership with Acts Housing, Horicon Bank will ensure that homebuyers receive the financial guidance they need throughout the homebuying process.
  • PremierBank, Fort Atkinson, Wis.
    • PremierBank plans to help expand financial literacy and cybersecurity fraud prevention education materials in Spanish throughout Janesville and surrounding communities in collaboration with Adelante Janesville, a program of Forward Janesville that was formed two years ago to uncover ways to better serve the Latino community, specifically by supporting Latino business owners and entrepreneurs in the Janesville area.
  • The Bank of New Glarus
    • The Bank of New Glarus has collaborated with St Vincent de Paul of Green County located in Monroe to develop and distribute a microloan program for emergency financial assistance to low-income families for housing related expenses, specifically overdue rent or utilities. The program will also provide financial literacy counseling through the University of Wisconsin Extension. The grant funds will support the operations of the microloan program, providing financial relief and empowerment to community members in need.
  • Woodford State Bank, Monroe, Wis.
    • Woodford State Bank plans to implement a community-based program to address financial literacy, help prevent fraud, and to better understand the home-buying process thereby empowering individuals to achieve financial stability and homeownership. Specific focus being placed on the Lafayette County in southwest, Wisconsin.
July 29, 2025/by Elizabeth Fenton
https://www.wisbank.com/wp-content/uploads/2021/09/Wisconsin-Bankers-Association-logo.svg 0 0 Elizabeth Fenton https://www.wisbank.com/wp-content/uploads/2021/09/Wisconsin-Bankers-Association-logo.svg Elizabeth Fenton2025-07-29 10:30:162025-07-29 10:30:16Wisconsin Bankers Association Announces $60,000 in Housing and Economic Development Grants
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