William (Bill) Sennholz

William (Bill) Sennholz has dedicated nearly 40 years to Wisconsin banking. He has built a distinguished career marked by institutional growth and strong leadership. His career has included leadership roles with Federal Home Loan Bank of Chicago, Clarke County State Bank, Peoples State Bank, M&I First American Bank, and finally Forward Bank, where he serves as chief executive officer and director.

Under Bill’s leadership, Forward Bank has grown from a regional operation to a $1.2 billion enterprise with 16 locations and over 250 employees. He successfully led 15 bank acquisitions, reimagined the bank’s brand, diversified earnings, and introduced employee incentive and retention programs that serve as a testament to Bill’s investment in people. His career-long commitment to serving both his staff and customers earned Forward Bank repeated recognition as one of the Best Banks to Work For.

Bill’s dedication to improving his industry extends beyond his own institution. He served for a decade on the Federal Home Loan Bank of Chicago Board of Directors, including terms as both chairman and vice chairman. His industry knowledge has further strengthened banking in his own state through his service on the Wisconsin Bankers Association Board of Directors from 2023–2026.

Bill dedicates his time and expertise to organizations that improve the quality of life across central Wisconsin. His leadership has supported health care initiatives, YMCA programs, and economic development organizations.

Bill embodies visionary leadership and unwavering dedication to Wisconsin banking. He has built a legacy of growth, philanthropy, and service that continues to strengthen Forward Bank and its surrounding community.

Russ Kuehn

Russ Kuehn dedicated more than 55 years to community banking, building a career defined by exceptional leadership, integrity, and service to the communities he served. His banking journey began at the National Bank of Canby in Minnesota and continued through leadership roles at Deuel County National Bank, First National Bank in St. Croix Falls, Mid-Wisconsin Bank, First National Bank of Berlin, First Berlin Bancorp, and Fortifi Bank, where he served as President, Chief Executive Officer, and Chairman.

Throughout his career, Russ remained steadfast in his belief that banking is fundamentally about people, relationships, trust, and stewardship. For more than 25 years, he has helped guide Fortifi Bank through growth, modernization, and change while ensuring the institution remained firmly rooted in the values that define community banking. His humility, wisdom, and unwavering commitment to doing what was right earned the respect and trust of colleagues, customers, shareholders, and communities alike.

Russ’s influence extended well beyond his own institution through decades of service to Wisconsin’s banking industry. As a leader of Community Bankers of Wisconsin, serving as Vice Chairman, Chairman-Elect, Chairman, and Past Chairman, he was a passionate advocate for community banks and the vital role they play in helping local communities thrive. He represented Wisconsin bankers with distinction and championed policies that strengthened Main Street institutions across the state.

Equally devoted to community service, Russ generously shared his time and expertise with organizations dedicated to healthcare, economic development, and community improvement. His career stands as a testament to the enduring impact of principled leadership, relationship-based banking, and a life dedicated to helping others succeed.

Through the institutions he strengthened, the communities he served, and the countless individuals he mentored along the way, Russ Kuehn leaves a legacy that will continue to inspire future generations of Wisconsin bankers.

Travis Holt

Travis Holt began his career in the finance industry following graduation from UW-Madison with Equity Cooperative Livestock Sales Association where he spent over nine
years helping producers manage and finance their agricultural businesses. In 2002, he had the opportunity to join Citizens State Bank of Loyal as CFO which began an impactful career as a community banker that would last for over 24 years.

While working full time at Citizens State Bank of Loyal as CFO, Travis attended graduate school at Kansas State University where he ultimately earned his Masters of Agribusiness degree. Travis is also a graduate of the Graduate School of Banking at UW-Madison. As a result of his knowledge and experience, Travis was promoted to become Chairman/President and CEO in January 2010. Travis built lasting relationships and supported the financial success of thousands of local families, farms, and businesses. His expertise and leadership also extended statewide through his executive appointment as a Professional Member of the State of Wisconsin Banking Institutions Review Board. Travis also sat on the Board of Directors of Bankers’ Bank for nearly 9 years.

A lifelong advocate for agriculture and agricultural education, Travis dedicated countless hours to supporting youth through the Future Farmers of America (FFA). During 1989–1990, he served as the Wisconsin FFA Sentinel, representing the Baraboo FFA Chapter. His passion for the organization continued throughout his life as he served on the Wisconsin FFA Foundation Board of Directors, including as its President. In recognition of his outstanding commitment and leadership, he was awarded the Honorary Wisconsin FFA Degree in 2016.

As a trusted banker, Travis devoted his career to helping individuals, families, and agricultural businesses achieve their financial goals. His vast knowledge of banking, investments, tax strategies, and law were significant in the guidance he provided to clients and the strategy for the bank’s success. His genuine care for others and dedication to his community earned the respect and friendship of many.