From the Fields: Looking Forward to 2026 WBA Agricultural Bankers Conference
By Lance Lansing
As the agricultural (ag) economy continues to shift under the pressures of weather volatility, market uncertainty, and evolving producer needs, the 2026 WBA Agricultural Bankers Conference arrives at the perfect moment. Held April 16–17, 2026, at the Kalahari Resort & Convention Center in Wisconsin Dells, the event will bring together more than 110 ag bankers from across Wisconsin for two days of education, insight, and networking.
For me, this conference represents more than an industry gathering — it’s an essential opportunity to sharpen strategic thinking, connect with peers, and bring back actionable value for customers and my organization. Here’s what I’m most looking forward to this year:
High‑impact education from expert speakers.
The conference promises over seven hours of presentations delivered by experts with deep knowledge of ag finance, policy, and economic trends. These sessions offer fresh outlooks on economic and commodity trends, market risk management strategies, and insight into regulatory changes. Some of the well-known lineup include Dr. Steven Johnson and Eric Snodgrass.
Networking with banking peers across the state.
With more than 110 ag Bankers already registered, the conference provides unparalleled peer connectivity. It’s an opportunity to share best practices, discuss portfolio challenges, and build long‑term professional relationships. For me, these shared experiences often spark new ideas and improve how I collaborate both within my bank and across the industry.
Engaging with exhibitors and ag‑focused solution providers.
The exhibit hall is a valuable space to explore tools and technologies tailored to ag lending, as well as connect with service partners who can support ag banking initiatives. As customer needs become more sophisticated, staying connected to innovative solutions is essential.
Insights into the future of ag banking.
The conference often includes discussions about generational transitions, market volatility, and long‑term shifts in rural economies — topics essential for adapting to the future of agriculture. For 2026, I’m specifically hoping to deepen my understanding of how market dynamics are impacting credit quality, and which emerging opportunities in sustainability, technology adoption, and alternative revenue streams could impact my portfolio.
Practical takeaways to serve customers more effectively.
Ultimately, the goal is to return with insights that help our banks better support producers, improve risk assessment, and navigate uncertainty. Whether it’s improving financial communication with customers, enhancing risk assessments, or rethinking loan structures to align with farm cash-flow cycles, my goal is to return with insights that deliver real value.
If the coming year in agriculture is anything like the last, the insights and connection gained at this conference will be invaluable. And I’m ready for it.
Lansing is vice president – lending at Apple River State Bank in Darlington. Lansing also currently serves as the Vice Chair on the WBA Agricultural Bankers Section Board of Directors.
