Association Update: Engaging with Your Association
WBA offering numerous opportunities to get involved this spring
By Daryll Lund
As the Wisconsin Bankers Association (WBA) quickly approaches the final months of its 2022–2023 fiscal year, I am reminded of the inauguration of Dan Peterson, president and CEO of Marinette’s The Stephenson National Bank & Trust, as our Association’s chair. With an objective to increase membership engagement in the year ahead, it is extremely rewarding to look back upon all our Association has done together since June 2022.
Enhancing member engagement as part of the WBA strategic plan is focused on increasing banker participation in WBA training events including the utilization of the Engagement Center located at the WBA headquarters in Madison, the WBA Legal Call program, WBA fundraising efforts including the Gold Triangle and Bankers Involved in Grassroots and Government (BIGG) awards, as well as utilization of other Association and subsidiary services.
As we approach the final stretch of the 2022–2023 fiscal year, I am certain that bankers will find even more ways to engage with WBA.
This spring, WBA kicks off its busy season with various professional conferences and schools aimed at providing WBA members with the knowledge, resources, and connections to continue their success. Ranging from CFOs to HR and IT professionals and all the way to the frontline staff — our Association prides itself on the breadth of opportunities in store for every member of the bank.
In addition, bankers looking to make a mark on their communities and industry will be out at full strength assisting the
WBA in keeping our elected leaders informed at this spring’s advocacy events — including WBA Capitol Day on April 26 and two upcoming Washington, D.C. trips — as well as participating in activities related to Community Banking Month, Financial Literacy Month, the annual Power of Community Week, and National Teach Children to Save Day.
Of course, new chances to engage are always on the horizon with WBA. Whether you’re looking to volunteer as a committee member or help fundraise to shape public opinion on pro-banking, probusiness issues, it is up to you to choose how you will make the most of your membership, inspire professional development, educate your peers and community members, and engage with the Association!
