Marketing
The WBA Marketing Committee members develop speaker and topic ideas for the FLEX Retail and Marketing Summit. The group also serves as an informational resource for bank marketers and contributes to the Best Practices Library. The committee has approximately three to four meetings per year.
For more information, contact WBA Marketing Manager Jackie Lindquist.
2026–2027 Marketing Committee
Heather Calnin (Chair)
BLC Community Bank, Little Chute
Josh Effinger (Vice Chair)
Ixonia Bank
Kathleen Rolfs (Past Chair)
Premier Bank, Fort Atkinson
Traci Chisholm
Wolf River Community Bank, Greensville
Gwen Fischer
Premier Community Bank, Marion
Anne Gall
The Equitable Bank, S.S.B., Wauwatosa
Tara Lagerman
WaterStone Bank, Wauwatosa
Maggie Langkamp
Conservation First Bank, Benton
Sarah Meyer
Pillar Bank, Baldwin
Sarah Schwarz
Sauk Valley Bank, Janesville
Sarah Swartz
Unity Bank, Fall Creek
Emily Zucchi
Bank First, Manitowoc
Jackie Lindquist
Staff Liaison, WBA
