Marketing

The WBA Marketing Committee members develop speaker and topic ideas for its educational program series “Let’s Talk Marketing” and the Marketing Conference. The group also serves as an informational resource for bank marketers. The committee has approximately three to four meetings or conference calls per year.

For more information, contact WBA’s Jennifer Harder at 608-441-1249.

Additional resources:

American Bankers Association Marketing Network

Bankers Online InfoVault

2019-2020 Marketing Committee

2019-2020 Marketing Committee

The 2019-2020 Marketing Committee gathered in Madison on June 5 for the WBA Leadership ENGAGED! event and Board Installation.

Jeff McCarthy, Chair
VP, Marketing Director
First Bank Financial Centre, Oconomowoc

Natalie Adams, Vice Chair
Brand Development AVP
Royal Bank, Elroy

Nicholas Bandoch (2022)
VP - Marketing
Tri City National Bank, Oak Creek

Stefanie Bonesteel (2022)
VP - Marketing
Citizens Bank, Mukwonago

Grace Bruins (2022)
New Media Marketing Officer
Horicon Bank

Lauren Olson (2020)
Marketing Director
Bank of Prairie du Sac

Adam Ross (2020)
Marketing Director
Farmers State Bank of Waupaca

Lauren Ruff (2022)
Marketing Director
Ixonia Bank

Laura Wiegert (2020)
Senior Vice President - Marketing
Investors Community Bank, Manitowoc

Lisa Woletz (2021)
Vice President Marketing
First National Community Bank, New Richmond

Jennifer Harder, WBA Liaison
Marketing Manager
Wisconsin Bankers Association