Marketing
The WBA Marketing Committee members develop speaker and topic ideas for the FLEX Retail and Marketing Summit. The group also serves as an informational resource for bank marketers and contributes to the Best Practices Library. The committee has approximately three to four meetings per year.
For more information, contact WBA Marketing Specialist Jackie Lindquist.
2025–2026 Marketing Committee
Kathleen Rolfs (Chair)
Premier Bank, Fort Atkinson
Lauren Moran (Past Chair)
Wolf River Community Bank, Hortonville
Heather Calnin (Vice Chair)
BLC Community Bank, Little Chute
Carrie Pederstuen (2026)
State Bank Financial, La Crosse
Josh Effinger (2026)
Ixonia Bank, Ixonia
Maggie Langkamp (2027)
Conservation First Bank, Benton
Sarah Meyer (2027)
Pillar Bank, Baldwin
Tara Lagerman (2027)
WaterStone Bank, Wauwatosa
Gwen Fischer (2028)
Premier Community Bank, Marion
Emily Zucchi (2028)
Bank First, Manitowoc
Jackie Lindquist
Staff Liaison, WBA
