The WBA Marketing Committee members develop speaker and topic ideas for its educational program series “Let’s Talk Marketing” and the Marketing Conference. The group also serves as an informational resource for bank marketers. The committee has approximately three to four meetings or conference calls per year.

For more information, contact WBA’s Jennifer Harder at 608-441-1249.

Additional resources:

American Bankers Association Marketing Network

Bankers Online InfoVault

2017-2018 Marketing Committee

Sara Baker, Chair
Vice President
Ladysmith Federal Savings & Loan

Kristen Talbott, Vice Chair
Vice President - Retail Banking
Tri City National Bank, Oak Creek

Natalie Adams (2019)
Brand Development Manager
Royal Bank, Elroy

Tracy Brooks (2019)
Marketing Director
McFarland State Bank

Lauren Endres (2020)
Marketing Coordinator
Bank of Prairie du Sac

Ryma Lindquist (2019)
Marketing Director
First Bank of Baldwin

Jeff McCarthy (2018)
VP, Marketing Director
First Bank Financial Centre, Oconomowoc

Darren Paul (2018)
Senior Marketing Specialist
Park Bank, Madison

Adam Ross (2020)
Marketing Director
Farmers State Bank of Waupaca

Lauren Ruff (2018)
Marketing Director
Ixonia Bank

Laura Wiegert (2020)
Senior Vice President - Marketing
Investors Community Bank, Manitowoc

Kevin Wilderman (2019)
VP Marketing
North Shore Bank, Brookfield

Jennifer Harder, WBA Liaison
Marketing Manager
Wisconsin Bankers Association