Marketing

The WBA Marketing Committee members develop speaker and topic ideas for its educational program series “Let’s Talk Marketing” and the Marketing Conference. The group also serves as an informational resource for bank marketers. The committee has approximately three to four meetings or conference calls per year.

For more information, contact WBA’s Jennifer Harder at 608-441-1249.

Additional resources:

American Bankers Association Marketing Network

Bankers Online InfoVault

2020-2021 Marketing Committee

Natalie Adams, Chair
Brand Development AVP
Royal Bank, Elro

Laura Wiegert, Vice Chair
Senior Vice President - Marketing
Investors Community Bank, Manitowoc

Jeff McCarthy, Past Chair
VP, Marketing Director
Bank Five Nine, Oconomowoc

Nicholas Bandoch (2022)
VP - Marketing
Tri City National Bank, Oak Creek

Stefanie Bonesteel (2022)
VP - Marketing
Citizens Bank, Mukwonago

Grace Bruins (2022)
New Media Marketing Officer
Horicon Bank

Lisa Dixon (2023)
Sr. Vice President - Retail Banking
westbury bank, West Bend

Daniel Rivera (2023)
Marketing Coordinator
The Bank of New Glarus

Lauren Ruff (2022)
Marketing Director
Ixonia Bank

Tammy Tongusi (2023)
Personal Banking Manager/Deposit Services
Forte Bank, Hartford

Lisa Woletz (2021)
Vice President Marketing
First National Community Bank, New Richmond

Jennifer Harder, WBA Liaison
Marketing Manager
Wisconsin Bankers Association