Tag Archive for: Leadership

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Executive Letter: Benefits for Every Member of the Organization

Rose Oswald PoelsBy Rose Oswald Poels

In the last year, bankers from around the state have made an incredible effort to make the most of their membership with the Wisconsin Bankers Association (WBA). When 2022–2023 Chair Dan Peterson began his term last June and spearheaded the member-wide initiative to increase engagement, it was impressive to see the multitude of ways in which bankers chose to connect with both their peers and the Association as a whole.

June, the beginning of WBA’s fiscal year, is the perfect time to reassess your involvement in the Association and uncover the programs, groups, and opportunities available for all. I encourage bank leaders to continue to emphasize the employee benefits brought forth by WBA and support all members of the bank in finding the engagement opportunities that are the most meaningful for their professional growth.

The WBA Advocacy Officer program connects individuals with an interest in public policy to opportunities to act and provide input on legislative and regulatory policy items. Working alongside members of the WBA Government Relations team and other Advocacy Officers from throughout Wisconsin, these banker volunteers regularly communicate with bank officers and directors, coordinate advocacy programs such as “Take Your Legislator to Work” days and fundraising initiatives, as well as stay abreast of the latest legislative and governmental issues.

BOLT, or Building Our Leaders of Tomorrow, members represent Wisconsin’s current and emerging bank leaders. The free program is focused on providing bankers with the opportunity to learn, network, and expand their leadership in the banking industry. In addition, bankers are encouraged to attend the leadership summits — held twice per year — to make connections, discuss challenges, and explore new opportunities for personal and professional development.

The CEOnly and CFOnly Network is open to all CEOs and CFOs currently employed at a Wisconsin-chartered bank. The group, which focuses on networking and idea sharing related to Wisconsin’s banking industry, provides bankers with the platform to anonymously ask questions and receive advice as well as connect with peers at up to three in-person networking events.

The newest benefit — WBA’s Diversity, Equity, & Inclusion (DEI) Employee Resource Group (ERG) — was formed in 2022 as a safe space for bankers of historically underrepresented backgrounds to meet and hold open-forum discussions. The ERG, led by a popular speaker at WBA events, Dr. Alonzo Kelly, provides a virtual space to share ideas and experiences, ask questions, and learn from others.

WBA’s Compliance Forum is the Association’s premier Wisconsin-specific program focused on presenting updates and addressing the latest hot topics in compliance. In addition to gaining in-depth information on key issues, members have the opportunity to attend several Compliance Forum events throughout the year to connect with peers, gain CLE and other compliance certifications (subject to approval), and gain access to the Forum’s Google Group.

WBA Connect is a collection of banker-only peer groups designed to keep bankers connected and help one another grow. The free benefit — currently representing bankers with interests in DEI, enterprise risk management, human resources and organizational development, marketing, retail banking, and technology and operations — provides excluive access to the related Google Group as well as the possibility to coordinate in-person networking meetings.

Not to mention the various digital resources — including, but not limited to, the Best Practices Library, Legal Call Program, and Banconomics.com — our Association works to ensure that you and your staff have the resources relevant with the work you do each day and the opportunities to get involved, stay informed, and make an impact both in your community and throughout the banking industry.

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Executive Letter: Recognizing Our Leaders

Rose Oswald PoelsBy Rose Oswald Poels

For the last several years, the Wisconsin Bankers Association (WBA) has had the honor of recognizing bankers from around the state on our Leaders in Banking Excellence Wall. In addition to demonstrating excellence in their positions, these bankers have helped shape the Wisconsin banking industry into what we know today.

With 2023 marking the fourth year of honoring prominent bank leaders, I invite you to consider nominating yourself or another Wisconsin banker who has had a significant impact on their community, their institution, or the greater banking industry.

The Wall of Excellence, which now profiles 26 Wisconsin bankers, some who were recognized posthumously, highlights the faces and stories of those individuals and families who have made strides to ensure the economic security of Wisconsinites. As the Association’s most esteemed honor, joining the WBA Leaders in Banking Excellence Wall denotes one’s excellence in banking, community service, and civic involvement. The plaques honoring these leaders are centrally located in the Engagement Center at the WBA headquarters in Madison and seen by thousands of bankers annually.

This recognition is open to all current and former bankers who exemplify the highest ethics, professionalism, and enthusiastic service. Upon selection by the Association’s Board of Directors, nominators make a $10,000 contribution to either the WBA or its public charity, the Wisconsin Bankers Foundation (WBF). A celebration recognizing the selected individuals and families will be organized for this fall and include guest speakers from the Wisconsin Department of Financial Institutions (DFI) and Congress. To nominate an individual or family for this prestigious honor, please complete the form by May 12 or contact me to learn more.

Generations of bankers have, and will continue to, excel in their service to their bank and neighbors, and we are proud to celebrate the bank leaders in Wisconsin who have gone above and beyond in their contributions to the success of Wisconsin’s economy and communities throughout the state.

Nominate a Banker
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Lundberg and guests
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Berlin, Wis. Banker Honored as Banker of the Year

Fortifi Bank President and CEO Greg Lundberg

Greg Lundberg

The Wisconsin Bankers Association (WBA) is pleased to announce the 2022 Banker of the Year award winner: Gregory J. Lundberg, president and CEO of Fortifi Bank, headquartered in Berlin, Wis.  

Lundberg has over 30 years of banking experience, and Fortifi Bank, formerly 1st National, has been in business for more than 140 years. The bank has a mission of “Growin’ Wisconsin” — one person, one business, and one relationship at a time. 

“It is a joy to recognize Greg as the 2022 Banker of the Year,” said Rose Oswald Poels, WBA president and CEO. “In addition to his values-driven leadership of Fortifi Bank, he extends his service to his community and to the banking industry.” 

Lundberg has given over 200 hours of community service in the last 12 months. He eagerly shows up for many community events and takes part in community discussions and initiatives. He prides himself on being a “working board member” and is deeply committed to the success of The Boys & Girls Club of the Tri-County Area and Green Lake’s Town Square Community Center, for which he serves as a board member and is active on additional subcommittees, including finance, facilities management, and business development.  

Lundberg joined Fortifi Bank in 2010 after having gained experience at Citizens Bank, Johnson Bank, and Associated Bank. He currently serves on the WBA Board of Directors and has been an active member of WBA through the Building Our Leaders of Tomorrow (BOLT) Section and the Advocacy Officer Program. He earned his bachelor’s degree in finance from the University of Wisconsin-Whitewater and his MBA degree in finance from the University of Wisconsin-Madison.  

Since assuming the role of president and CEO of Fortifi Bank in 2019, Lundberg has had a tremendous impact on the overall financial performance of the bank and has led multiple efforts to improve efficiency and, ultimately, profitability. Lundberg was instrumental in raising $10 million of additional capital for the bank in late 2021, which has propelled the balance sheet growth experienced at Fortifi Bank over the last 18–24 months. The bank’s total assets increased from $509 million at the end of 2020 to $607 million as of November 30, 2022. 

Lundberg and Oswald Poels with plaque

Greg Lundberg and Rose Oswald Poels

The Wisconsin Bankers Association’s Banker of the Year award is presented to one Wisconsin banker each year. The recipient must be a Wisconsin bank CEO or president who has demonstrated outstanding service to their bank, to the continued vitality of their community, and to the banking profession. The Banker of the Year award began in 1986, and Lundberg is the 37th banker honored with this distinction. Lundberg was honored at WBA’s Bank Executives Conference in Wisconsin Dells, the largest banking event in Wisconsin, on February 9, 2023. 

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Leaders Wall 2021

Executive Letter: Join the Class of 2023

Rose Oswald PoelsBy Rose Oswald Poels

The history of Wisconsin’s banking industry is storied and expansive. Since 1892, the Wisconsin Bankers Association (WBA) has stood witness to generations of banking leaders who have made significant strides in ensuring the economic wellbeing of our communities and helping shape our industry into what we know today.

In 2020, the Association inaugurated its tradition of honoring current and former bankers who have demonstrated excellence in community service, civic involvement, and Wisconsin’s banking industry. A total of 26 prominent banking leaders have so far been commended for their commitment to our industry with a permanent plaque on display in WBA’s headquarters in Madison. The Leaders in Banking Excellence Wall is centrally located in WBA’s Engagement Center where thousands of bankers from across the state visit annually as they attend a variety of meetings and training programs.

Now in its fourth year, WBA is excited to once again recognize bankers who not only denote excellence in their positions, but exemplify the highest standards of ethics, professionalism, and enthusiastic service.

Nominations to join the WBA Leaders in Banking Excellence Class of 2023 are now being accepted through May 12. If you are interested in nominating a banking leader for this prestigious honor, please visit wisbank.com/excellence or contact me for more information on how to apply.

Bankers have also been recognized posthumously. This honor wall does require a financial contribution of $10,000 payable to either WBA or its public charity, the Wisconsin Bankers Foundation (WBF). Once the Class of 2023 has been finalized, an in-person celebration will be held at the WBA Office in early September including speakers from the Wisconsin Department of Financial Institutions (DFI) and a member of Congress.

Wisconsin’s banking history is full of many great leaders, and for the past thirty years (and counting) I have been privileged to work alongside you. This honor wall is a meaningful tribute to the individual and collective contributions many have made to our industry. Thank you for considering this invitation to nominate yourself or another to join our Class of 2023 Leaders in Banking Excellence Wall.

Nominate a Banker
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Silhouettes of Business People Working in Board Room
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Supporting WBA’s Advocacy Infrastructure, a Key to Success

By Lorenzo Cruz

With the fall elections finally behind us, the Wisconsin Bankers Association (WBA) can begin pivoting in preparation for the 2023 legislative session and another round of elections occurring this spring. The passage of a state budget that includes a $6.6B budget surplus will occupy the time of most legislators, the Governor, and state agency heads. A State Supreme Court race and a special election for the 8th State Senate District will keep the candidates busy and usher in another flood of campaign spending.

Last year, outside groups shattered the previous record and spent more than $93M on the Governor and other state races, according to the Wisconsin Democracy Campaign. The skyrocketing campaign costs and the increasing need to support pro-banking candidates requires WBA to double down on the financial equation of its advocacy infrastructure. With the start of the new year, our Association is kicking off two new initiatives — the WBA Leadership Circle and the Hall of Fame — and making changes to contribution levels for the Silver Triangle Club and Gold Triangle Club.

New Opportunities to Engage

WBA’s Leadership Circle is for major investors and passionate bankers who are committed to investing and creating a healthy future for member banks and the communities they serve. To join the Leadership Circle at the platinum level, a major investor would need to contribute $3,000 or more annually to Wisbankpac (PAC) and/or Alliance for Bankers Conduit (ABW).

To achieve Hall of Fame designation, a major investor would need an aggregate lifetime investment of $25,000 or more. Leadership Circle and Hall of Fame investors benefits could include: lapel pins, certificates, pens, online recognition, Wisconsin Banker picture recognition, Capitol Day/Conference recognition, and exclusive invitation to special events.

The personal contribution level has been increased from $500 to $1,000 for the Silver Triangle award. Individual bankers can earn the award by contributing $1,000 to any combination of the PAC, ABW, or WBA’s issue advocacy fund. Silver Triangle recipients are honored annually at WBA’s Bank Executives Conference.

To receive WBA’s Gold Triangle recognition, the total contribution amounts for banks based on assets have been increased to:

Gold Triangle is the highest level of bank fundraising recognition which can be achieved by employees contributing to the PAC or conduit or through corporate contributions to WBA’s issue advocacy fund.

Looking Ahead

As we transition into 2023, it is critical that bankers join forces with the Government Relations team to replenish the depleted coffers for the PAC, conduit, and issue funds. Growing the funds allows us to support pro-banking elected officials and provides a seat at the table for those able to positively shape and influence legislation and rules impacting the industry. WBA urges Advocacy Officers to meet with bank employees to encourage them to help us meet the year-end 2023 goal of raising $300,000 in political donations.

While WBA’s advocacy infrastructure is strong, it is important to build and expand upon it. Last year, our industry faced many legislative threats, from credit unions to credit card swipe fees. These challenges will likely return in 2023 as well as a wide range of other issues like elder fraud, taxation, banking modernization, fair access, trust code, and privacy. Our Association and its members cannot afford to be bystanders while other organized and well-financed groups push legislative solutions that are harmful to banks.

While WBA is taking a proactive lead to ensure that public policies adopted are beneficial to the industry, it is critical to enlist the help of bank leaders to expand the base by designating an Advocacy Officer if they have not already done so. Moreover, WBA’s Government Relations team calls upon all bank executives, Advocacy Officers, and bankers to step up and answer the call to support WBA’s advocacy infrastructure by joining the Leadership Circle, being a Hall of Fame member, becoming a Silver Triangle member, and achieving Gold Triangle and BIGG recognition.

Now more than ever is the time to unify behind strengthening and expanding WBA’s advocacy infrastructure. The political stakes are high, but together we can function as one united voice amplifying WBA’s priorities at the State Capitol while protecting the interests of member banks doing business in Wisconsin.

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questions@wisbank.com

608-441-1200

4721 S Biltmore Ln.
Madison, WI 53718

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