Don’t miss this unique Midwest and national economic forecast for 2023!
Presented by the Wisconsin Bankers Association, in partnership with the Michigan Bankers Association, Minnesota Bankers Association, and Missouri Bankers Association
Thursday, January 12, 2023 – 10:30 a.m. – Noon CT (11:30 a.m.–1:00 p.m. ET)
Prepare for 2023 by joining an economic outlook with St. Louis Fed President James Bullard during this virtual event. Then listen to Augustine Faucher, Chief Economist with the PNC Financial Services Group, as he shares what he expects in 2023 and beyond.
Bankers are encouraged to invite their business clients to virtually share these economic insights. Individual or group registration rates are available.
Virtual Forum Agenda
10:30 – 11:15 a.m. CT
An Economic Outlook with Federal Reserve Bank President James Bullard
Time will be allotted for open Q & A.
11:15 a.m.–Noon CT
Recession Risks Elevated in 2023 as Fed Raises Interest Rates to Fight Inflation – Augustine (Gus) Faucher
Who Should Attend?
Bank leaders with an interest in the economic and business environment will find value in hearing from our nationally-recognized speakers. Bankers are encouraged to invite their business customers to attend as a part of the bank’s group of attendees. Group pricing is available for your bank. Associate Members of the presenting state bankers associations are also invited to register to attend.
Registration Information
Registration is available individually or as a group. Take advantage of our group pricing to invite additional staff and business customers to join your bank in attending!
- Individual Registration – $39/connection
- Group Registration – up to 10 virtual connections – $149/group
Limited sponsorship opportunities are available for this multi-state event. Contact WBA’s Nick Loppnow via email for more information.
Media Inquiries: For a Media Registration for the event, please contact WBA’s Cassandra Krause at 608-441-1216 or ckrause@wisbank.com. Advance registration is required.
Marketing Planning examines the process to develop a comprehensive strategic marketing plan. The course reviews research that helps a bank marketer assess their customers and trade area opportunities and how to integrate the information into a situation analysis. It covers activities from the discovery phase to setting objectives, creating action plans and developing the related budget.
Learning Outcomes and Objectives:
- Understand the importance of customer and market research
- Clarify the need for market segmentation and product focus
- Define the structure for marketing objectives and goals
- Understand the sequence for creating vision, mission, values and a competitive advantage
- Identify the best structure for documenting the marketing plan
Audience: This is a foundation course to develop skills and best practices for preparing a marketing plan. It is designed for employees interested in taking an active role in the management of bank marketing. This is an entry-level course for anyone planning to work in a marketing department at a financial institution.
Price: $300
The resources used to support sales and marketing efforts is expanding and changing daily. Traditional promotion solutions, focused on mass media and direct selling, are giving way to target marketing, digital communications and social media. So where is the proper balance to develop effective activities. The secret lies in strategic marketing, a condition that demands effective planning and execution. This session will help clarify the critical decisions that must be made to ensure that every sales and marketing investment is producing an acceptable return on investment (ROI). Attend and learn how to adopt a strategic approach to promotion planning. Learn how to use an easy-to-follow process to prioritize and implement your marketing efforts.
Target Audience: Senior management, branch managers, marketing officers, marketing committee members
Presenters: Kyle Hershberger, Cross Financial Group
Registration Option
Live presentation $330
Recording available through February 16, 2023
